![]() ![]() RELATED: Rockstar Claims Grand Theft Auto 6 Will 'Set a Benchmark' in the Gaming Industry The writers have clearly tried to include as many cultural buzzwords as possible from their new characters, but the attempt to be young and hip is utterly transparent. The idea of four young people making quips about paying off student loans or trying to buy a new waffle iron might sound appropriately youth-oriented, but the problem is that it's far too easy to see the thought processes behind these so-called gags. The dialogue in the Saints Row reboot comes across not as quirky or self-referential, but rather as irritating, bland, and even somewhat delusional. Any attempt to nail down why this is the case is, of course, inherently flawed, but it hasn't stopped the team at Volition from trying to distill this essence and market it back to the generation that practically invented it. Younger generations idolize abstraction, strangeness, and irony above practically anything else, making tongue-in-cheek icons of random cultural figures like Keanu Reeves, James May, and Larry David. The Millennial sense of humor, now taken to ludicrous extremes by the younger Gen Z, is built on being subversive, surreal, and almost completely unique to itself. The problem in trying to appeal to what we might term "the youth" is that, aside from not being a monolithic or homogenous social entity, they are adept at sniffing out when large companies are trying to market things to them in the first place. ![]() RELATED: Saints Row: Tips, Tricks & Strategies for New Players The route that the game takes - attempting to appeal to the latter - ends up as its biggest flaw. ![]() The problem 2022's release has is attempting to appeal to established (and now slightly older) series fans while also making itself marketable to a new audience that grew up not with Johnny Gat and '80s action movies but with TikTok, Reddit, and Instagram influencers. This is the foundation upon which the franchise was built, and it's a tone and style to which the reboot has attempted to return, albeit unsuccessfully. ![]()
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